Part 1: What is piracy?
Image: Pirate DVDs from my collection, purchased from vendors at various municipal/open air markets in my city. These are not shoddy reproductions...they are exact copies of the originals, right down to the menus with all features intact and functional, and even the previews/advertisements. Ironically, the FBI anti-piracy warning is also intact. They cost 20 pesos (US$1.40) each, or 3 for 50 pesos (US$3.59).
There's a huge municipal market nearby with rows and rows of stalls, one after another, selling nothing but pirate movies, music and video games. This place is an amazing sight to behold. Stroll through it, see, smell, and touch all its substance, and Pirate Bay will be forever relegated to a far-away, abstract concept in your mind. It's like the corporatization of Piracy. The selection isn't just limited to popular releases either. There are vendors specializing in classic, horror, foreign, just like you'd find at any well stocked legitimate DVD shop. I found a Pirate copy here of Led Zeppelin on blueberry hill, a bootleg I paid a mint for on vinyl years ago in the US. If you know where to go, you can get pretty much anything that has been officially released burned to order as well. Awhile back I was on a 'Six Feet Under' kick. I found a vendor that was selling the Dexter seasons and asked him if he could get me the first season of Six Feet Under. He said, "If it's been released to DVD, I can get it. Come back next week." I came back a week later and he had Seasons 1-3. Paid 250 pesos.
I have no idea how this 'industry' functions, other than that I pay the paltry asking price and receive my product. There's definitely some hi-tech, highly organized structure working behind the scenes though. That's just blatantly obvious.
Apparently there are copyright laws on the books in Mexico, but they obviously aren't enforced. Why? I don't know. I think the ideology here goes something like this: "I paid 70 pesos to see Transformers 3 at Cineopolis (movie theater), then I paid 450 pesos to buy my kid the bitchen 18" Transformer action figure for his birthday. Then there's the nickel and dime stuff: the Transformers notebook for school, the Transformers book covers, the Transformers combination flashlight/key chain, and finally that Transformers rear-view mirror air freshener. As far as I'm concerned, the Transformers franchise should be supplying the god-damned movie that started it all for free. I'm already getting the feeling that I'm being fucked in the ass, so going to Sam's Club and paying 150 pesos for an original copy of the Transformers 3 DVD is like making me pay extra for the vaseline. I'm willing to bend over, but only so far."
Personally, I don't give a shit about toys and franchised merchandise, but I'd wager I'm in the vast minority to that end. The simple truth is that, if I hadn't been able to buy Pirates of the Caribbean for 20 pesos, I'd have never seen the movie. There is no way I'd pay 15 bucks for the privilege of 'legitimately owning it on DVD' in the US or anywhere else. If that's the going rate for an hour and a half of entertainment, then it's way out of whack with the going rate for Internet access, cable, or a good 10+ hour-long video game.
Hence, I think the state of media Piracy in Mexico is probably a pretty accurate representation of the actual monetary value of the products being pirated.