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Thread split from scared of sex: Advertising = ?

just george

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You apparently did not read my post.

It's not dehumanizing if both people are looking for casual sex.

If you have to "win" someone over for casual sex, though, it means they weren't looking for casual sex.

This isn't rocket science. By the very nature of the concept, you're trying to convince someone to hook up with you who wouldn't hook up with you on their own, or you wouldn't need a strategy to hook up with them. You'd either both want to hook up or you wouldn't.

Anyway, this is the same bullshit discussion that occurs every year or so here. No interest in continuing.

When you watch an advertisement for, say, a fizzy drink, and buy one despite not having wanted one in the first place, have you been "won" over and thus, dehumanized?

The arbitrary lines you're drawing don't make sense. They don't line up with anything substantial - merely your own morality and worldview.
 

redbaron

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Re: Scared of sex

When you watch an advertisement for, say, a fizzy drink, and buy one despite not having wanted one in the first place, have you been "won" over and thus, dehumanized?

Great analogy! I especially loved the way you ignored context and rational thought! Fight the power!
 
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just george

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Re: Scared of sex

Great analogy! I especially loved the way you ignored context and rational thought! Fight the power!
Ignored rational thought? I did no such thing.

"If two people want to have casual sex that is okay, but if one of them talks the other one into it, then that person has been dehumanized".

My God.
 

redbaron

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Re: Scared of sex

Ignored rational thought? I did no such thing.

"If two people want to have casual sex that is okay, but if one of them talks the other one into it, then that person has been dehumanized".

My God.

I like how you deny being irrational but not that you're ignoring context. At least you're a little bit capable of accurate meta-cognition.

And anyway, marketing of things like soft drinks actually could be considered an attempt at dehumanization.
 
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just george

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Re: Scared of sex

I like how you deny being irrational but not that you're ignoring context. At least you're a little bit capable of accurate meta-cognition.

And anyway, marketing of things like soft drinks actually could be considered an attempt at dehumanization.

I'd love to hear this one. Please, go ahead. Tell us how someone who makes soda and advertises it is somehow dehumanizing people.
 

Montresor

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Re: Scared of sex

I'd love to hear this one. Please, go ahead. Tell us how someone who makes soda and advertises it is somehow dehumanizing people.

I think any form of advertising can be broken down into the most basic forms of instrumental and classical conditioning, thus manipulation.

This can most certainly feel dehumanizing and thus can be rationally explained as being dehumanizing.

If you want to get into this in detail I would love to in another thread.
 

just george

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Re: Scared of sex

I think any form of advertising can be broken down into the most basic forms of instrumental and classical conditioning, thus manipulation.

This can most certainly feel dehumanizing and thus can be rationally explained as being dehumanizing.

If you want to get into this in detail I would love to in another thread.

I really don't agree with you. Saying that any form of advertising is manipulative is such a broad (and wrongheaded) statement that it is meaningless.

It implies that human beings should not communicate with one another in an unsolicited manner, ever.

Which is really silly.
 

Montresor

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Re: Scared of sex

@ MOD: I don't know maybe you can split this into a new thread or something please? I want to have this discussion with him but am not sure how to drag the quotes over.

And anyway, marketing of things like soft drinks actually could be considered an attempt at dehumanization.

I'd love to hear this one. Please, go ahead. Tell us how someone who makes soda and advertises it is somehow dehumanizing people.


Ok so we'll use these as our starting point. RB proposes that marketing soft drinks is a form of dehumanization (vague as he is) ... JG contests the issue.

Let's start with a definition:

marketing:
The action or business of promoting and selling products or services


dehumanization:
to deprive of human attributes or qualities; divest of individuality


and now my reply to JG:

I think any form of advertising can be broken down into the most basic forms of instrumental and classical conditioning, thus manipulation.

This can most certainly feel dehumanizing and thus can be rationally explained as being dehumanizing.

If you want to get into this in detail I would love to in another thread.


hint hint, another thread. Now I have to be part of your piss party in this thread?

I really don't agree with you. Saying that any form of advertising is manipulative is such a broad (and wrongheaded) statement that it is meaningless.

It implies that human beings should not communicate with one another in an unsolicited manner, ever.

Which is really silly.

OK so what you have done here is not reply at all, besides simply stating you disagree then following up by calling it meaningless without actually proving why it should be considered meaningless. I mean, you offer nothing, besides calling it wrongheaded.

JustGeorge, why don't you give me specific examples that defy such a broad, sweeping, generalized statement? Surely there exist many; if my postulate is to be rejected as "really silly" then it must be child's play for you to prove me wrong, no?

wrongheaded:
wrong in judgment or opinion; misguided and stubborn; perverse.

In fact, I would accuse you of a. being wrongheaded yourself, and b. projecting onto me.

The basic principles I speak of in advertising are the very same that form the foundation for modern behaviourism: classical conditioning and instrumental conditioning, followed by their more complex forms of shaping, chaining, etc.


I'm sorry that you don't feel the same way about the subject, but the fact remains, that these basic principles of psychology are forms of manipulation and since they are found in nearly all forms of advertising, including that of goods (like soda-pop) ..................

well we can therefore draw the conclusion that manipulation is rampant in the marketing industry.


I suppose the only connection left to make is that manipulation equals dehumanization.

This can most certainly feel dehumanizing and thus can be rationally explained as being dehumanizing.
oh. Well, this works for me. Tell me why this is wrong in particular, because it's the most contestable part of my entire argument.

It implies that human beings should not communicate with one another in an unsolicited manner, ever.

Which is really silly.
No it does not! Why is this implied? Why is dehumanization inherently undesirable and where does this moral reprimand come from? Who is to say the communication is unsolicited in the first place?? I believe consent is implied when you sit on the couch and stare/fail to turn the radio off/read the sign.


You started way too many arguments man.
 

Hadoblado

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Funnily enough, I disagree that trying to hook up with someone is dehumanising (though it certainly can be), but am absolutely in agreement with the notion that advertising is.

Advertising treats you as a consumer, not a human. It ignores all aspects of the person but the ability to purchase the product, and sets about abusing evolutionary cognitive artifacts in order to control behaviour. That sounds pretty dehumanising to me.

I'd draw the distinction between advertising that informs you, which is useful for both parties, and advertising which attempts to control you, which is dehumanising.
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

No. That's ridiculous. People who have things to sell will try to get them sold. Saying that's dehumanizing is... borderline insanity. Trying to control you? They're saying "Yo, I have this awesome thing to buy! You can come buy it! Wooo!"

Nothing more.
 
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Re: Thread split from scared of sex: Advertising = dehumanizing?

Trying to control you? They're saying "Yo, I have this awesome thing to buy! You can come buy it! Wooo!"

Nothing more.


Wow! They've done a thoroughly successful job on you.
 

Hadoblado

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Re: Thread split from scared of sex: Advertising = dehumanizing?

No. That's ridiculous. People who have things to sell will try to get them sold. Saying that's dehumanizing is... borderline insanity. Trying to control you? They're saying "Yo, I have this awesome thing to buy! You can come buy it! Wooo!"

Nothing more.

But that's not the extent of advertising practice. I agree that statement of goods is one purpose and application of the advertising process, and that there is nothing wrong with that. But, using this description as a holistic definition of advertising is not at all accurate, and it's not really contentious.

What is contentious is the manipulation of attention and perception to either implicitly or explicitly alter consumer habits. A vast amount of time, effort, and money goes into the study and application of these principles, and it pays dividends for the companies involved.
 

NullPointer

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Well, I believe any form of advertising is manipulative in nature. Even if the advertisement is a reminder about smoke alarms, the intention is to manipulate you so that you buy a smoke alarm. That's also an example of how such manipulation need not necessarily be regarded as a bad thing.

As Montresor said, that does still leave a link to be made between manipulation and dehumanisation. I suppose you can, although it's a bit of a stretch, imagine successful manipulation as causing the manipulated party to conform to the wants of another party, and therefore lose their individuality. Maybe that's a bridge too far?
 

Cherry Cola

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Re: Thread split from scared of sex: Advertising = dehumanizing?

I wouldn't get stuck on the word dehumanizing, point is it sucks.
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

I don't deny they try to grab attention or alter consumer habits. What I deny is that it's dehumanizing. There are actual crimes out there where people are sold into slavery and forced to work in other countries, with the documents they require in order to run away, or even their family, being held in the hands of their captors... there are people who get high and then eat their child's eyeballs or the kid pees his pants so the parents beat him to death over the course of a weekend! There are countries where women not only don't get to vote, but where it's legal (or, at least, not illegal) to brutally kill them for speaking out of turn. That's dehumanizing. Trying to get the attention of people watching TV and trying to convince them to buy your product? Not so much.

Even when it is underhanded, the very worst it gets is a computer virus. I won't deny it can be bad, but it's ignorably bad. Using "dehumanizing" to describe it seems... inappropriate. There are things out there that actually dehumanize people, and we're talking about how televised commercials take away our dignity as a human? Fuck us pseudo-intellectual fuck-heads.
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

I wouldn't get stuck on the word dehumanizing, point is it sucks.
... The thread is a discussion about whether or not "Advertising = dehumanizing?". Sorry for being stuck on the topic of discussion?
 

walfin

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Re: Scared of sex

It implies that human beings should not communicate with one another in an unsolicited manner, ever.

Which is really silly.
No, actually that sounds quite nice for an introvert.
 

Montresor

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Re: Thread split from scared of sex: Advertising = dehumanizing?

There are actual crimes out there where people are sold into slavery and forced to work in other countries, with the documents they require in order to run away, or even their family, being held in the hands of their captors... there are people who get high and then eat their child's eyeballs or the kid pees his pants so the parents beat him to death over the course of a weekend!
Thanks for the replies, Space Yeti, glad you grabbed the torch after JG dropped it.

I never named the thread I just asked for its creation so the topic of discussion is actually somewhat broader than advertising=dehumanizing ok?

Let me quote myself just one more time.

No it does not! Why is this implied? Why is dehumanization inherently undesirable and where does this moral reprimand come from? Who is to say the communication is unsolicited in the first place?? I believe consent is implied when you sit on the couch and stare/fail to turn the radio off/read the sign.
As you can see here, I am trying to make a point that although I believe advertising to be dehumanizing, I do not imply or state the degree to which this occurs, nor whether I believe it is inherently undesirable.

Unfortunately, you arrived at both of those conclusions yourself (or, possibly, with George), which makes them assumptions in the context of the thread. Sorry!


Once more, without simplifying it to the point where you're right, please give me even one example of an advertisement that does not employ the principles I have identified.

Actually, anybody who wants to try can go ahead. One advertisement. Go.
 

Hadoblado

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Re: Thread split from scared of sex: Advertising = dehumanizing?

I don't deny they try to grab attention or alter consumer habits. What I deny is that it's dehumanizing. There are actual crimes out there where people are sold into slavery and forced to work in other countries, with the documents they require in order to run away, or even their family, being held in the hands of their captors... there are people who get high and then eat their child's eyeballs or the kid pees his pants so the parents beat him to death over the course of a weekend! There are countries where women not only don't get to vote, but where it's legal (or, at least, not illegal) to brutally kill them for speaking out of turn. That's dehumanizing. Trying to get the attention of people watching TV and trying to convince them to buy your product? Not so much.

Even when it is underhanded, the very worst it gets is a computer virus. I won't deny it can be bad, but it's ignorably bad. Using "dehumanizing" to describe it seems... inappropriate. There are things out there that actually dehumanize people, and we're talking about how televised commercials take away our dignity as a human? Fuck us pseudo-intellectual fuck-heads.

I don't think it's a matter of scale, just category. You can justify pedophilia by comparing your actions to Hitler...

"I only scarred 25 or so children, it's disrespectful to even contemplate the morality of my actions when Hitler not only scarred, but killed, so many!"

//#Godwin's law (It was meta, so it doesn't count)

Advertising implicitly controls the thoughts and actions of pretty much everyone on the planet (though not to an absolute degree). Such a scale requires critical review.

I know this is probably slightly irrelevant, but for someone with attentional difficulties, ignoring can be very difficult. I can't watch commercial TV, and I can't use youtube without adblock. I get visibly angry when I pass a cleverly placed bill-board, and I have developed several rules of thumb such as never purchasing items off the end-of-aisle display, to prevent impulse purchases. It feels dehumanising, and while I don't think that's sufficient for a conclusion of actually being dehumanising, I see no redeeming quality within the intention of the advertiser. It is not in their best interest to treat people as humans.
 

Cherry Cola

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Yes so? The topic didn't originate from this thread. In fact the thread title is pretty misleading, because it assumes Just George's weird analogy. Jennywocky never said advertising was dehumanizing, and I think that Montresor could get his point across better if he relented on the dehumanizing and choose a better word to describe what advertising does.

I also don't get how Hadoblado can say that the principles of advertising are less dehumanizing when applied unto the act of trying to get together with someone.

Edit: Ah fuck I wrote Montresor when I meant Hadoblado, fixed and underlined it now : /

I think I should stop posting from my phone entirely, too much of a fuss.
 

Cherry Cola

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Re: Thread split from scared of sex: Advertising = dehumanizing?

One reason being that the arguments in favour of advertising being dehumanizing are applicable to the whole of capitalism and a bunch of other stuff the way I see it.
 

Montresor

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Re: Thread split from scared of sex: Advertising = dehumanizing?

It feels dehumanising, and while I don't think that's sufficient for a conclusion of actually being dehumanising


Ah, this is my core assumption.

I wonder where the flaw is?


1. Dehumanize
to deprive of human qualities or attributes; divest of individuality: Conformity dehumanized him.
2. Individuality
the particular character, or aggregate of qualities, that distinguishes one person or thing from others; sole and personal nature: a person of marked individuality.

individualities, individual characteristics.



a person or thing of individual or distinctive character.



state or quality of being individual; existence as a distinct individual.

the interests of the individual as distinguished from the interests of the community.

the aggregate of features and traits that form the individual nature of some person or thing.



3. Character
one such feature or trait; characteristic.
moral or ethical quality: a man of fine, honorable character.

qualities of honesty, courage, or the like; integrity: It takes character to face up to a bully.

reputation: a stain on one's character.



Anyways I am totally out of time to finish this thought process which sucks but I guess I'm trying to somehow prove that if one feels dehumanized by an object then one (the subject) is dehumanized (becomes objectified) by the object.​
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

As you can see here, I am trying to make a point that although I believe advertising to be dehumanizing, I do not imply or state the degree to which this occurs, nor whether I believe it is inherently undesirable.

It's my humble opinion that dehumanizing is an innately undesirable thing because it requires that you treat a human as, well, something less than human; Someone/something who is not, or at least is less than, an individual with identity and choice as well as a member of the community.

Advertisements depend on the first part; People having identity and choice (you're trying to convince them to take a particular choice without the use of force or intimidation or anything). Further, they don't treat any group in particular as somehow lesser than or separate from the community.

There may be some which do cross these lines to an extremely mild degree, such as browser takeovers, or some other malware, or something of that nature. Even televised commercials can get tricky with attention grabbers or offering mail in rebates most people won't take advantage of, but those sorts of things I can't even seriously consider in such a light. Attention grabbing or not, it's your TV, you can ignore it any time you want.

Unfortunately, you arrived at both of those conclusions yourself (or, possibly, with George), which makes them assumptions in the context of the thread. Sorry!

I generally consider "dehumanizing" to mean... well, dehumanizing, which is the cause of huge injustices throughout history, one faction of society against the other, less-human faction... the holocaust, racism, sexism, etc. Actual problems. Claiming advertisements are "problems" is silly. Television ads in particular, because it's (usually) your TV. You're watching it on purpose, well aware there will be ads, and not turning them off when they come up. That's all you. Other ads are also avoidable/ignorable, whereas problems due to dehumanization aren't things you could circumvent/prevent through ignoring them.

[/quote]Once more, without simplifying it to the point where you're right, please give me even one example of an advertisement that does not employ the principles I have identified.

Actually, anybody who wants to try can go ahead. One advertisement. Go.[/QUOTE]

The qualities of... conditioning? Which requires the power to reward or punish? So you're saying if you buy what is advertised, you're rewarded? By what, the thing you just bought? If that's the case, then why wouldn't you want to buy it anyway, and how is this even remotely dehumanizing? I think you need to be far more specific with what you're talking about.
 

Hadoblado

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Ah, this is my core assumption.

I wonder where the flaw is?


1. Dehumanize
to deprive of human qualities or attributes; divest of individuality: Conformity dehumanized him.
2. Individuality
the particular character, or aggregate of qualities, that distinguishes one person or thing from others; sole and personal nature: a person of marked individuality.

individualities, individual characteristics.



a person or thing of individual or distinctive character.



state or quality of being individual; existence as a distinct individual.

the interests of the individual as distinguished from the interests of the community.

the aggregate of features and traits that form the individual nature of some person or thing.



3. Character
one such feature or trait; characteristic.
moral or ethical quality: a man of fine, honorable character.

qualities of honesty, courage, or the like; integrity: It takes character to face up to a bully.

reputation: a stain on one's character.



Anyways I am totally out of time to finish this thought process which sucks but I guess I'm trying to somehow prove that if one feels dehumanized by an object then one (the subject) is dehumanized (becomes objectified) by the object.​

I don't think there is a flaw as such, only that I am not satisfied with the notion. It is unproven to me. I think there is a component of dehumanisation in the intent of the dehumaniser. If I inadvertently make you feel unoriginal (perhaps by being exactly like you?), I am not dehumanising you, though I am depriving you of your individuality.
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

I don't think it's a matter of scale, just category. You can justify pedophilia by comparing your actions to Hitler...

"I only scarred 25 or so children, it's disrespectful to even contemplate the morality of my actions when Hitler not only scarred, but killed, so many!"

//#Godwin's law (It was meta, so it doesn't count)

Advertising implicitly controls the thoughts and actions of pretty much everyone on the planet (though not to an absolute degree). Such a scale requires critical review.

I know this is probably slightly irrelevant, but for someone with attentional difficulties, ignoring can be very difficult. I can't watch commercial TV, and I can't use youtube without adblock. I get visibly angry when I pass a cleverly placed bill-board, and I have developed several rules of thumb such as never purchasing items off the end-of-aisle display, to prevent impulse purchases. It feels dehumanising, and while I don't think that's sufficient for a conclusion of actually being dehumanising, I see no redeeming quality within the intention of the advertiser. It is not in their best interest to treat people as humans.
Your anal-retentive lack of patience and taking of offense at truly minor offenses does not dictate that the actions dehumanize you. You're simply irritated at something, it doesn't make you less of a person.
 

Montresor

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I would be most pleased to discuss the many ways that conditioning principles are used, in every corner of the advertising world, as well as discuss the technical aspects of manipulation and the philosophical meaning of dehumanization, later.

In the meantime, please do as I have asked and refrain from over simplifying the notion into nothing because you feel a certain way about it.

Perhaps, if you have a strong opinion, you could support it without reverting to hyperbole?
 
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Re: Thread split from scared of sex: Advertising = dehumanizing?

I generally consider "dehumanizing" to mean... well, dehumanizing, which is the cause of huge injustices throughout history, one faction of society against the other, less-human faction... the holocaust, racism, sexism, etc. Actual problems. Claiming advertisements are "problems" is silly. Television ads in particular, because it's (usually) your TV. You're watching it on purpose, well aware there will be ads, and not turning them off when they come up. That's all you. Other ads are also avoidable/ignorable, whereas problems due to dehumanization aren't things you could circumvent/prevent through ignoring them.


The qualities of... conditioning? Which requires the power to reward or punish? So you're saying if you buy what is advertised, you're rewarded? By what, the thing you just bought? If that's the case, then why wouldn't you want to buy it anyway, and how is this even remotely dehumanizing? I think you need to be far more specific with what you're talking about.

As has already been stated, the fact that there are far worse dehumanizing problems does not mean that marketing tactics are not also dehumanizing.

I cannot put it any better than this:

Advertising treats you as a consumer, not a human. It ignores all aspects of the person but the ability to purchase the product, and sets about abusing evolutionary cognitive artifacts in order to control behaviour. That sounds pretty dehumanising to me.

Sure, it might be a 'first world problem' but i think you are underestimating the malevolence of marketers, the vulnerability to advertising of probably the majority of people (not to mention children) and the impact that the combined effect of these has had on our culture/society as evidenced by the rampant and destructive (to the planet and to individual physical and mental health) consumerism which permeates every aspect of all our lives.

It may be easy for you to ignore adverts (or think that you are) but that does not seem to be the case for most people - they believe the adverts, they are made to feel inadequate in a multitude of ways everytime they walk past a billboard and are manipulated in to purchasing shiny trinkets. Corporations hire psychologists to design campaigns which will optimize sales by manipulations so subtle and cunning that most people don't even notice.

How can persuading children or those without sharper mental faculties that they will be cooler/more popular/content if they purchase a certain brand of trainers or soda for profit be called anything but dehumanizing? (it certainly can't in the Kantian sense).

When i consider how serious some people are about brands etc i find myself drawing parallels between religious affiliation - they are completely programmed full of lies, are unquestioningly loyal to their church/brands and their lives have no meaning but to increase the profits of sociopathic institutions who care not one iota about them as human individuals.

It can certainly be hard to see the extent of the problem when you have grown up knowing nothing else (or even see it at all), but it's there and is quite blatantly obvious to many (most?) of those raised outside the West.
 

Hadoblado

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Your anal-retentive lack of patience and taking of offense at truly minor offenses does not dictate that the actions dehumanize you. You're simply irritated at something, it doesn't make you less of a person.

It treats me like less than a person, and I feel like less of a person. It's a violation of the sanctity of my mind. It invades my thoughts. It's oppressive... But also not the point. It was included to provide perspective. I realise my circumstance is not generalisable, hence why I prefaced the anecdote with "I know this is probably slightly irrelevant".
 

DelusiveNinja

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That big TV screen sitting next to me is becoming more and more repulsive as I read.
 

SpaceYeti

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Re: Thread split from scared of sex: Advertising = dehumanizing?

Sure, it might be a 'first world problem' but i think you are underestimating the malevolence of marketers, the vulnerability to advertising of probably the majority of people (not to mention children) and the impact that the combined effect of these has had on our culture/society as evidenced by the rampant and destructive (to the planet and to individual physical and mental health) consumerism which permeates every aspect of all our lives.

Everyone here keeps making these bold claims, but you do realize the computer you're using to post these claims, and the internet you're posting it on, are both direct products of this consumerism, right? I'm sorry, but it's difficult to take someone seriously when they're enjoying the good life brought about through consumerism while attempting to claim consumerism is an innately bad thing. I won't say there aren't definitely practices some companies take which are pretty bad, some downright evil, but to claim those evils are an innate quality of "consumerism"? How about we blame the guys actually doing the bad shit for the bad shit they do?

It may be easy for you to ignore adverts (or think that you are) but that does not seem to be the case for most people - they believe the adverts, they are made to feel inadequate in a multitude of ways everytime they walk past a billboard and are manipulated in to purchasing shiny trinkets. Corporations hire psychologists to design campaigns which will optimize sales by manipulations so subtle and cunning that most people don't even notice.
Frankly, so what? I don't mind advertisements. They don't bother me because they either inform me of something I want to try, or I don't want what they're offering and, thus, I don't get it. If people's psyches are so weak that they can be convinced they need something to be cooler or more attractive through a 30 second commercial, and that the amount of coolness or attractiveness is worth the money, and it's actually not, then I say we, perhaps, look into why society's failing at parenting. I don't view that as an evil thing for businesses to do. Of course they're going to sell their product. If they convince you to get their product when you don't actually want their product, that's far more on you than them.

How can persuading children or those without sharper mental faculties that they will be cooler/more popular/content if they purchase a certain brand of trainers or soda for profit be called anything but dehumanizing? (it certainly can't in the Kantian sense).
Like this; That's totally not dehumanizing. It's trying to convince people to buy your product. Are the products aimed at children ever not actually appropriate for children? Sure, sometimes, but it's not an innate quality of ads targeting children. The thing is, children tend not to have their own money, or, at least, not a lot of it, so this, again, is where parenting steps in. Is .... "Blorp", or whatever that foamy goo is, really as awesome as commercials make it out to be? No. A child can either find that out by playing with some, or by their mother telling them not to believe everything they see on TV. Frankly, actually getting a product that's not as fun as a commercial makes it out to be is a pretty good lesson to a child, so long as a parent is around to make sure the lesson gets learned.

When i consider how serious some people are about brands etc i find myself drawing parallels between religious affiliation - they are completely programmed full of lies, are unquestioningly loyal to their church/brands and their lives have no meaning but to increase the profits of sociopathic institutions who care not one iota about them as human individuals.
I do the same thing with celebrities... except it's not about these products being a religious symbol, they're a symbol of money, of effectual power. It's essentially wearing your money to attract others. It's not about the brand, it's about socioeconomic status. It's not "Hey, I have Jordans!" It's "Hey, I have enough money to buy Jordans!"

... Which I don't consider a bad thing. I don't consider it especially wise on the part of the consumer, but to claim people are necessarily too stupid to ever figure out that the things you wear don't make you who you are, well, I find that silly. Even if they are too stupid, if they can afford it, let them get whatever they want.

And the business not caring one iota about them "as humans"?... What does that even mean? They're trying to sell a product. It doesn't matter if they even know your name, you either want it or you don't, you either buy it, or you don't. Do you expect them to treat you like a friend from high-school, or something? Within the context of the purchasing and selling to/from one-another, you don't even know one-another! I fail to see how this is even remotely a problem. Do you expect them to ask how your parents are doing? It's not like they're stealing from you, or something. They're not disregarding your human rights or dignity, they simply aren't your friend. Outside of your business arrangement, they have no business with you. Should they seek out more interaction from you? Would you like that?

It can certainly be hard to see the extent of the problem when you have grown up knowing nothing else (or even see it at all), but it's there and is quite blatantly obvious to many (most?) of those raised outside the West.
Oh, fuck you. The East is just as consumerist. Even if it weren';t, that doesn't make it a bad thing. I mean, is "Eastern Medicine" better than Western just because it's different? No, because there's no such thing as "Eastern" or "Western" medicine, it's just "medicine". Same thing with economics, just some countries have their government's hands a little deeper or or a little less deep in the nations economy.
 

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Re: Thread split from scared of sex: Advertising = dehumanizing?

It treats me like less than a person, and I feel like less of a person. It's a violation of the sanctity of my mind. It invades my thoughts. It's oppressive... But also not the point. It was included to provide perspective. I realise my circumstance is not generalisable, hence why I prefaced the anecdote with "I know this is probably slightly irrelevant".
... It doesn't treat you like less than a person, you simply perceive it that way. I don't understand why, but I also don't take offense at those things.
 

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Yeti, for someone with a history of denying arguments based solely on the fact that they don't address your specific topic in your threads,

You seriously fail. You continue to use hyperbole and red herrings to try to win a losing argument. Clear your head man. Just stop.

I am almost home, perhaps after I eat I can come back and help you understand just how weak your counterpoints really are.

This is like trying to discuss evolution with a creationist who doesn't understand the subject matter. He has a million counterpoints but none of them are valid! You simply do not know enough about the principles at play to engage in this sort of banter. Every single gross over-simplification you make proves this! The fact that you are unwilling to discuss any of the other principles of manipulation that have been mentioned implies the same.
 

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Nobody's explaining those principles or how they apply! Also, I'm pretty sure this is more about our individual values. I sincerely don't mind someone trying to get my money. Unless they actually steal it, it's my decision. I won't say tricking people is less than bad, but advertisements are so negligibly bad that I don't think the word "dehumanize" applies. At all. I'm not disagreeing with the idea that advertisements can be tricky or bad, it's specifically the "dehumanizing" claim I disagree with. I'm also not against "consumerism" in general. Our values are obviously different. It seems to me that you consider trying to sell things to people you don't know on a personal basis is an innately bad thing. Am I incorrect about that? If you feel like you've already explained it, then you've done a piss-poor job and have an utterly empty case in your hands. This entire time I've been trying to get someone to spell out exactly what the problem is, but nobody has. Just explain it.
 

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This entire time I've been trying to get someone to spell out exactly what the problem is, but nobody has. Just explain it.


Most forms of advertising use basic psychological principles of manipulation such as classical conditioning (and other forms of behavioral conditioning that naturally stem from it such as instrumental conditioning, shaping, chaining).

What this does, essentially, is objectify people and cuts away at their individualism. It's simply the problem of other minds, only magnified due to its specificity in this case.

The subject experiences objectification by the objects in its world. De-hum-an-iz-ation.


Now this argument basically has 3 contestable points, and you appear to contest them all. Am I wrong about this?

1. Advertising is a form of manipulation
2. Manipulation is dehumanizing

3. the conclusion


Every point you make about the varying degrees of dehumanization; every time you misquote the actual scientific principles of classical and operant conditioning in an effort to belittle them; every time you suggest that since you have the power to ignore advertisements they are therefore not manipulative and dehumanizing; and every time you imply that this conversation is really about morals and values ... you make an invalid point.

That's my point.
 

SpaceYeti

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1. Advertising is a form of manipulation
2. Manipulation is dehumanizing

3. the conclusion.
1. I disagree that advertising is necessarily a form of manipulation, or at least that it's not a transparent kind in most cases. I do not deny that there are outright lies and trickery such that it's unambiguously manipulative in some cases, only that those cases are the outliers instead of the rule.
2. I disagree that most advertisements are manipulative enough to qualify as "dehumanizing". Indeed, I don't consider manipulating people to be innately dehumanizing. It's not dehumanizing when you're being manipulative in a transparent fashion, such as televised ads, which everybody is fully aware are explicitly attempts at selling some product or service.

3. The conclusion is valid, I simply don't agree that the argument is sound.
 

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Re: Thread split from scared of sex: Advertising = dehumanizing?

... It doesn't treat you like less than a person, you simply perceive it that way. I don't understand why, but I also don't take offense at those things.

It simplifies my behaviour to binary consumerism, ignoring every aspect of my humanity but that which directly benefits the vender. It dehumanises me in every sense of the definition.

dehumanisation
Web definitions
dehumanization: the act of degrading people with respect to their best qualities; "science has been blamed for the dehumanization..."

I'm starting to think the only point worth debating is the extent and implications of this dehumanisation, not the presence of it.
 

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Re: Thread split from scared of sex: Advertising = dehumanizing?

It simplifies my behaviour to binary consumerism, ignoring every aspect of my humanity but that which directly benefits the vender. It dehumanises me in every sense of the definition.

... No. When you work with someone, you work with them in a particular context. If you're someone who sells things, then you work with people who buy them. That's your trade. Just because the people you make your deals with have other interests and hobbies and whatever, it doesn't mean you need to take an interest in those things, because you only interact with them for business. It's not dehumanizing because it doesn't treat you like you're less then a human, it doesn't degrade you, it simply doesn't bother interacting with you in non-pertinent ways. And why should it? Your case is flimsy. Do you do nothing but buy things and have no other qualities simply because you buy things, now? I'm simply baffled how you've come to your conclusion.

dehumanisation
Web definitions
dehumanization: the act of degrading people with respect to their best qualities; "science has been blamed for the dehumanization..."

... What you described doesn't do that...
 
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Everyone here keeps making these bold claims, but you do realize the computer you're using to post these claims, and the internet you're posting it on, are both direct products of this consumerism, right? I'm sorry, but it's difficult to take someone seriously when they're enjoying the good life brought about through consumerism while attempting to claim consumerism is an innately bad thing. I won't say there aren't definitely practices some companies take which are pretty bad, some downright evil, but to claim those evils are an innate quality of "consumerism"? How about we blame the guys actually doing the bad shit for the bad shit they do?

D'uh. So one cannot criticize a system because they happen to have been born within it? Also, you are making assumptions about what sort of 'good life' i am living. Actually in the past decade or so i have been trying very hard to extricate myself from what i consider to be the problematic aspects of consumerism. The computer upon which i post is mostly comprised of components which are quite out of date or at least second hand. I don't have tv or even a mobile phone, i've barely purchased anything but food and books for the last 5 yrs or so. I would like to go further but if i gave up the computer and internet entirely then i would not be able to engage in delightful debates such as this one.
How are the 'downright evil' practises anything but the product of consumerism? Blaming the guys (corporations and their marketing depts.) doing the bad shit is exactly what i'm doing.


Frankly, so what? I don't mind advertisements. They don't bother me because they either inform me of something I want to try, or I don't want what they're offering and, thus, I don't get it. If people's psyches are so weak that they can be convinced they need something to be cooler or more attractive through a 30 second commercial, and that the amount of coolness or attractiveness is worth the money, and it's actually not, then I say we, perhaps, look into why society's failing at parenting. I don't view that as an evil thing for businesses to do. Of course they're going to sell their product. If they convince you to get their product when you don't actually want their product, that's far more on you than them.

Your views on marketing seem rather naive - it's no longer a case of - 'here's a simple picture of a nice product you might enjoy' - during the decades since the 1950's (ish?) advertising has evolved into something far more sophisticated - even ads for innocuous products are full of implicit implications and suggestions about how we should live, look, behave, what we should value and strive for. It's these messages which permeate our subconscious in (i think) a dangerous way, regardless of whether or not you choose to buy the specific product. They aren't selling frozen peas - they are selling a way of life, and one which many have come to believe is only to the detriment of mankind.
To some extent i do agree that it is (or would be in ideal world) an individual's responsibilty to critically assess these issues and if they succumb to the manipulations of others so be it. However, in the present state of affairs i think this is rather like blaming religiously indoctrinated children for their beliefs. They don't know anything different - their entire world view is shaped by corporate messages which have been refined over decades by sharper minds than theirs, with billions of dollars spent on the process and which infiltrate and bombard at every point of contact with the world and are pretty much impossible to avoid.


Like this; That's totally not dehumanizing. It's trying to convince people to buy your product. Are the products aimed at children ever not actually appropriate for children? Sure, sometimes, but it's not an innate quality of ads targeting children. The thing is, children tend not to have their own money, or, at least, not a lot of it, so this, again, is where parenting steps in. Is .... "Blorp", or whatever that foamy goo is, really as awesome as commercials make it out to be? No. A child can either find that out by playing with some, or by their mother telling them not to believe everything they see on TV. Frankly, actually getting a product that's not as fun as a commercial makes it out to be is a pretty good lesson to a child, so long as a parent is around to make sure the lesson gets learned.

Again, i don't necessarily disagree but about the value of the lesson or the importance of parenting regarding it but the current generation of parents are themselves the products of lifelong indoctrination and are probably as vulnerable as their children. In cases where they are not (and i know a couple of families like this), they have an immensely difficult time in protecting their children from the messages which corporations are pushing - even if they can regulate tv and internet exposure, kids pick them up at school, in supermarkets, walking down a street - it's inescapable, alluring and incredibly difficult to explain convincingly to children (and most adults apparantly).

I do the same thing with celebrities... except it's not about these products being a religious symbol, they're a symbol of money, of effectual power. It's essentially wearing your money to attract others. It's not about the brand, it's about socioeconomic status. It's not "Hey, I have Jordans!" It's "Hey, I have enough money to buy Jordans!"

... Which I don't consider a bad thing. I don't consider it especially wise on the part of the consumer, but to claim people are necessarily too stupid to ever figure out that the things you wear don't make you who you are, well, I find that silly. Even if they are too stupid, if they can afford it, let them get whatever they want.

Money/celebrity/consumerism is the new religion, i find that dehumanizing. Again - people are so indoctrinated that they don't seem to able figure out that what you own/wear etc is not what defines you as an individual. It sometimes seems to me that these things are now what define you - just look at how the majority of society behaves. I'm not alone in thinking things would be better without the type of consumerism we have.
Also don't forget that often they can't actually afford it - just look at the figures for personal debt. Those who can't get credit just look on in envy having being told repeatedly that their lives are inferior to those with more cash, and believing it. Don't you find that dehumanizing?

And the business not caring one iota about them "as humans"?... What does that even mean? They're trying to sell a product. It doesn't matter if they even know your name, you either want it or you don't, you either buy it, or you don't. Do you expect them to treat you like a friend from high-school, or something? Within the context of the purchasing and selling to/from one-another, you don't even know one-another! I fail to see how this is even remotely a problem. Do you expect them to ask how your parents are doing? It's not like they're stealing from you, or something. They're not disregarding your human rights or dignity, they simply aren't your friend. Outside of your business arrangement, they have no business with you. Should they seek out more interaction from you? Would you like that?

It means that their behaviour clearly demonstrates that not only do they view me as a potential customer to buy X product but that they don't give a fuck if that product harms my mental and/or physical and/or economic health or that of the environment and/or the people/countries who manufacture that product and that they will use blatantly deceptive and manipulative tactics to do that and will also spend a fortune ensuring that government regulations are not a great hindrance to these tactics. This disregards all our human (and non-human) rights and dignity. The actions of most corporations are sociopathic and injurious to society in general. It's a total straw man to suggest that i want them to be my friend which i assume you know. I just expect them to not manipulate me and tell me outright lies.

Oh, fuck you. The East is just as consumerist. Even if it weren';t, that doesn't make it a bad thing. I mean, is "Eastern Medicine" better than Western just because it's different? No, because there's no such thing as "Eastern" or "Western" medicine, it's just "medicine". Same thing with economics, just some countries have their government's hands a little deeper or or a little less deep in the nations economy.

Actually Eastern and Western medicine are COMPLETELY different but that's irrelevant.
Perhaps i should have compared first world to third world attitudes, or non-Western attitudes from a few decades ago. Without doubt Western consumerism is spreading to the rest of the world and that is one of the major problems facing us all. The rest of the world is equally susceptible to all our bullshit it seems.


I urge you to play devil's advocate on these issues and think about how deeply ingrained are the assumptions that advertisments have put in your own head and in the heads of those around you. Ask people why they buy/want the things they do and whether they really need them and why they feel inadequate without them.
Watch some adverts with that in mind and see the implicit messages, then ask yourself if they are truthful and whether society holds them to be true.
If you want to call it something other than dehumanizing then fine, but at least try to see the extent of the problem.
 

Montresor

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I want to add that the web definition game is somewhat misleading.

If I may, a brief re-direction to this post, where I have provided multiple definitions of some of the terminology used in this thread.

At any rate, I prefer, for the sake of my own arguments, to use

the interests of the individual as distinguished from the interests of the community

as my definition of individuality. In this way, I give you a different way of seeing things where

divest of individuality (dehumanization) is a necessary result of being objectified.

Now, if you don't agree that advertising is necessarily manipulation, perhaps we could talk about that? I don't imagine you are satisfied with the ground we have(n't) covered, and neither am I>



Step 1. Will you accept that all forms of psychological behaviour modification techniques under the schools of Skinner, Thorndike and Pavlov are necessarily forms of manipulation?

(question for anybody)
 

SpaceYeti

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Step 1. Will you accept that all forms of psychological behaviour modification techniques under the schools of Skinner, Thorndike and Pavlov are necessarily forms of manipulation?

(question for anybody)
Inasfar as I understand them, yes.
 

Montresor

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And 2, will you accept that manipulation of this form is necessarily dehumanizing?



If yes, then what's left to prove is that advertising always consists of tactics learned from the aforementioned schools of behaviorism.

Correct?

Begin by paying more attention to the more obvious tactics that advertising in your environment subjects you to. Then break it down into its basic components. You might surprise yourself.
 

SpaceYeti

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And 2, will you accept that manipulation of this form is necessarily dehumanizing?

Not on my understanding of psychology, no. Granted, I only know about their big experiments and the basic concepts drawn from them, but manipulation is common and can be either good or bad, like any other thing. It depends primarily on transparency, but basic reward and punishment character building is done for children, employees, etc. As long as you're not hiding your motivation or intentions, and your intentions are appropriate within context, there's no problem with it at all. That's been the disconnect this entire time. Why is attempting to get people to do things for rewards or to avoid punishment/penalty a bad thing? Hell, you get a job specifically to get the reward for having one, the criminal law system deals with exactly punishments for behavior that's undesired, but they're transparent about it, and they're both good things (even if not ideal. I'm not trying to start another debate).
 

Montresor

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No debate necessary just that I think we should be careful to avoid equating dehumanization as necessarily "bad" thereby lending the "good vs bad" subjective value judgements the power to supersede the true meaning of the term (we must be detached).

At any rate, I have full intention of delivering what I have promised in this thread..... Needs time.
 

SpaceYeti

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... Dehumanization is innately a bad thing. I mean, you're denying a human's human-ness. That's what it is. It's what leads to racism, sexism, etc. That's what it is; thinking of or treating some group or individuals as less than human. There's no context where that's a good thing to do, and probably not one where it's neutral.
 

Montresor

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What level of dehumanization is required to prepare a soldier for a two-way firing range and how much is too much?
 

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Montresor

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Ok ... is cowardice a natural human trait/condition?

Is it more like a disease that must be cured?

Is it innately bad so that we may use the common understanding of those words to replace its own meaning?

Is it not dehumanizing to deprive a person of the innate desire/part of their character that is/to be cowardly?
 

SpaceYeti

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Ok ... is cowardice a natural human trait/condition?

I'd call it more of a vice (and a behavior instead of condition, though trait could apply) but fear is natural. Whether or not it's natural... I don't know. As natural as any other undesirable behavior, I suppose.

Is it more like a disease that must be cured?

Probably not. Feeling fear too frequently or too strongly might be a disease, but how you handle a fearful situation, whether well or poorly, couldn't really be considered a disease, I don't think.

Is it innately bad so that we may use the common understanding of those words to replace its own meaning?

Well, cowardice is innately bad, so calling it bad, or using "bad" to describe the actions without saying "cowardice", would be acceptable. Correct, anyhow.

Is it not dehumanizing to deprive a person of the innate desire/part of their character that is/to be cowardly?

... I'm not even sure that's possible. You either react to a situation in a cowardly manner or you don't. Nobody can make you react differently. Except through training or something, I suppose, but such training should be entirely voluntary.

Are you sure you wanted to use the word "cowardly" instead of "fearful"?
 

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So many questions...

-At which point in advertising does manipulation become dehumanising?

-Is advertising absolutely necessary or would it be possible to find other means of marketing?

-If there was no advertising and the exchange of services and goods were purely reliant on "word of mouth", how would it affect businesses?

-If advertising was deemed as being dehumanising and thus prohibited, would not that also violate the free markets principles and thus be considered equally unethical?

-Is there a qualitative difference between violating individuals and violating the free markets principles?
 
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