creativity does not follow a rules system if new otherwise it is just calculation.
Creativity absolutely follows rules, BUT...
what are rules. Language we use is based on rules.
Already established rules. Then what makes language creative?
Creativity is something you have not done before. Something you or no one has done before.
Something that was never established. That means to be creative.
Something unusual that has never happened in your mind before.
Obviously most things that are creative and of some value, cannot happen all at once all of a sudden.
There must be something some precursory activity or thought process that has cumulative effect a sort of build up that leads to the new thing that is creative.
The trouble is most of those precursory things many times don't actually have any real benefit.
Even more so many times there are no clear established steps that can give you a clue as to what is beneficial. If there were everyone would already be doing it and then why call it creativity if everyone does it......
So my point is creativity is elusive.
Also none of the thoughts or behaviors usually go in line with say productivity or benefit.
Which is why a lot of creative people tend to look like lunatics rather than orderly and efficient sensible people who are usually valued by everyone everywhere, because their value is immediate and demonstrable.
Creative endeavor begins a lot sooner than the actually positive output of the creative en-devour.
This is what many people like to call the latent phase of creativity.
If I told you to be creative this instant your chances of doing that are nil.
Because there is no space for you to create something.
God in the bible needed at least 7 days.
For most ordinary creatures like humans 7 days is not even enough to conjure up a single creative concept or original thought.
Not unless your standards for creativity are extra low. Or you mean to say that walking that extra mile ( a typical capitalistic motto to pry extra effort from people who work for you without actually benefit) is equal to creativity. It honestly is not.
Creative output must be specifically distinct from what was before.
Trouble is most times of the day we are not even aware of creative process as the process simply does not follow the actual already established process.
You might now be thinking that I am crazy to say all this when my starting point is that creativity follows rules.
Well there is no contradiction. Rules are established, but they follow a certain organizational process. They are not random, much like creativity is not random.
Obviously creativity seems random, but it has order and substance, but that substance and order are not visible to us or predictable.
Which for most people renders creativity obsolete and useless quality for immediate survival. So a big negative bias towards creativity despite the fact culturally most humans value novel and great creative solutions.
However they do not want to be the ones burdened with this unforgiving task.
So is there no rhyme or reason behind creativity?
Actually there is structure to it, and all the while that structure is not understood even by the creative person themselves the process outcome follows rules, but they are only visible after fact not before.
I should really be doing something. Its fucking dark again.