Goku
Banned
- Local time
- Today 6:46 AM
- Joined
- Dec 20, 2013
- Messages
- 349
The all-you-can-eat business model capitalizes on consumers' collective desire to mitigate risk. In the same way people buy insurance, all-you-can-eat restaurants are overall, a losing proposition for the consumer, in the sense that they are paying for the mitigation of risk.
A lot of people take comfort in knowing exactly what their meal costs b4 deciding to go out (via AYCE place)-- even if they would have spent less somewhere else.
Some people do come out ahead in this model: the big fatso with a never ending pit for a stomach.
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There is also "perceived value," on the part of the consumer. Maybe the consumer doesn't know, or doesn't care, that he/she is eating the lowest quality meat.
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Marginal cost of next best alternative: if all the other nearby eateries charge $10 for an entree, and the all-u-can-eat place charges $15, the "extra" or marginal cost is only $5 more to ensure that one gets to eat to his stomach's delight.
A lot of people take comfort in knowing exactly what their meal costs b4 deciding to go out (via AYCE place)-- even if they would have spent less somewhere else.
Some people do come out ahead in this model: the big fatso with a never ending pit for a stomach.
------------
There is also "perceived value," on the part of the consumer. Maybe the consumer doesn't know, or doesn't care, that he/she is eating the lowest quality meat.
-----------
Marginal cost of next best alternative: if all the other nearby eateries charge $10 for an entree, and the all-u-can-eat place charges $15, the "extra" or marginal cost is only $5 more to ensure that one gets to eat to his stomach's delight.