...That is: “Arrested Development” did better in its first week than “House of Cards” did in its first week, both in terms of viewer numbers and hours viewed. That isn’t a huge surprise, because “House of Cards” was a new show, and “Arrested Development” was a reboot of a series with a big fan base.
But “
Orange Is the New Black,” which debuted earlier this month, did better than any other show Netflix has released.
And that
is surprising.
While “Orange Is the New Black” got glowing reviews, many of which argued that the women’s prison dramedy may be Netflix’s best series to date*, it got very little hype. Especially compared to “House of Cards” and “Arrested Development,” which featured tons of famous names and lots of high-profile marketing.
But unless you know the name of the actor best-known for having sex with a pie, you probably won’t recognize anyone in “Orange Is the New Black.” People are either watching it because Netflix suggests it (Netflix says more than 75 percent of viewing comes via its recommendation algorithms) or because people they know are suggesting it...