Daily Mail system:
Have any unsubstantiated rumours about celebrities been phoned in?
Yes → Front page
No → Is there anything that can be biliously misrepresented to piss people off into buying bad journalism?
Yes → Front page
No → Is there anything weird in another paper that we can steal and then put something in about immigrants or gays or asylum seekers or something?
Yes → Front page
No → Skip an issue
Interesting story from the source where you shouldn't assume that everything it prints is a knowing and malicious lie, though. Will be interesting to hear if there's any Earth-likes.