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Marketing?

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Yesterday 4:29 PM
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I was wondering what you guys thought about the field of marketing in general. I'm going to be a junior in college and had never thought about a career in marketing, but stumbled across an internship this summer and have really enjoyed it for the first week. Even though I wouldn't say a career marketing is my ideal career, I can definitely see it as a field from which I can learn a lot from. I feel like as an INTP I'm well suited to study marketing, as to have a very objective view of the world, and am able to view things such as trends in a distant and rational way.

Thoughts?
 

fullerene

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hm..... to be honest, I sort of hate it. Er.... actually, I think it may be one of the most-damaging legitimate jobs in existence. Mainly, I think that because of the turn that marketing has taken in the last few decades--it's all image-based and content-free, which then just sort of perpetuates (what I think to be) unhealthy cultural views. As the best example I can think of, take a look at Apple and the IPod commercials, where people are silhouettes and they dance around with flashy, colored backgrounds. There's not a single thing about IPods in these commercials at all... but they just get set up as "those things that are cool, for some reason."

The counter to this is my brother (business major, marketing concentration), who consistently tries to argue with me that not all marketing is bad. His first case comes if you have a product that's legitimately better than the competition, and need to get word of it's existence out there, and the second comes "because people don't always know what they want, and you can set them up with the right product for them, because you know more about the available products than they do" (he sells power tools). I'm not sure I believe it, but take that for what it's worth.


Also to note: it's apparently very hard to find a decent job in marketing. Without many years of experience, companies will never really trust you to do any of the "cool" stuff that would require you to keep an eye on trends and make major decisions... so they tend to take marketing majors and turn them into salesmen. This means, of course, a lot of traveling and talking to strangers. With my brother, for instance, his company could have just said "ok... we want you to up and move to [some random city across the country], and work there for a while," and he would have had to just leave behind the friends he had made and go to do it. imo, that kind of sucks... but that's where he ended up when he tried to go into marketing, just to warn you.
 
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Yesterday 4:29 PM
Joined
Jan 5, 2009
Messages
65
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Location
California
Hmm, interesting. There is definitely a lot of merit to what you say, and I'll have to give it some more thought but my main point was that I think I'd be really good at marketing because of my personality type, not necessarily that its what I want to do.

And regarding the statement about it being hard to find a job in marketing....that may be true in general but the internship I'm currently doing is already paying me better than any job I've had before, and its already obvious that there's a lot of potential for me to grow within the company. They're a small but rapidly growing marketing research firm that specializes in social media and web trends and they already have a lot of important clients(next week I'll be working on the marketing campaign for the upcoming movie "9" produced by Tim Burton) However its probably the case that I'm having a somewhat unique experience and therefore have a skewed view of what its like to work in marketing in general.
 

Kuu

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Marketing, as a field, is a very interesting thing to analyze.

Marketing, as a job, is nearly as corrupt and despicable as lawyers, IMO. They are both mostly based upon lying in order to take your money and power the capitalistic foundations of the oligarchy. Not all of it is with that intention, but it is the overall effect.

Funny, I have a totally opposite view of the Ipod commercials. They actually are genius because they give off a very simple and powerful message: "Music is great. Our device lets you enjoy it.". Everything else about coolness and elitism and whatever people usually bash them on... is an add-on interpretation by the viewers. Cause I've never seen the ads pushing that kind of message.

Re. the image vs content issue: its a matter of strategy. If you are interested in specs then you can visit the company website, or get a brochure in a store, and then you can read the complete info with all the calm in the world. Different media have different strengths; and short graphics-based media is not the best for that kind of in-depth look. People just get annoyed if you give them a tech-speech on tv. It's best to just give a no-nonsense, straightforward message with as little complication as possible, and once the customer is interested the details can be found out later in a more appropriate, text-based media.

An type of evil commercials are, for example, perfumes. They portray perfumes as necessary for life, as "buy this to become a sex machine". And perfumes are some of the most overpriced and completely unnecessary things in life. Indeed, most of the damaging ads that promote "unhealthy cultural views" are those that are for pretty useless or unnecessary things. How else would they sell at those crazy prices if not by tricking people into believing they NEED them, into sexing up superfluous crap? It's funny cause they don't even compete amidst themselves; after all you can own more than one perfume, and it is impossible to objectively determine their relative worth! So they all give out the same message in superficially different packagings, reinforcing the general idea as a whole. Now that is fucked up. (Around 80% of TV ads here are for perfume, so it's kind of a pet peeve. Obviously they are geared to the obsessively competitive and consumerist culture that permeates this city) /rant
 

quitejaded

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I'm going to pharmacy school and will eventually be in the marketing field (through pharmacy).

It is a very interesting field to analyse. That is what I found attractive about it. I am concerned about the actual practice of doing it, though.

If it was my own company or a company I BELIEVE in (like some organic foods or Vaseline or Dove or a fitness program or something), I would have no qualms with marketing it any way I see ethical because the product has no malice and I'd assume the marketing would most likely have very little malice (no over-sexualizations, no un-authorited band wagons, etc).
 

Fedayeen

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I find marketing to be very interesting. and is the only academic class that held my attention long enough to excel in.

I plan on getting a degree in marketing. specially entrepreneurship (ownership of business). I plan on opening my own business. A retail business.

Marketing, as a job, is nearly as corrupt and despicable as lawyers, IMO. They are both mostly based upon lying in order to take your money and power the capitalistic foundations of the oligarchy. Not all of it is with that intention, but it is the overall effect.

Banks are much worse. My marketing teacher had a representative of a bank come in and admit that their goal is to get people into debt so deep they can't get out. Since that is how banks profit.
 
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