Cognisant
cackling in the trenches
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- Dec 12, 2009
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Currently there's news sources and news aggregators.
In order to be a news source you need access to as much information as possible, as quickly as possible, and deliver that information to the public and aggregators in as an objective and unbiased a format as possible.
Aggregators consume that information and turn it into a personalized take, this may involve spinning a story but that's generally a bad idea as other aggregators can build up their own reputations based on calling you out on any deception and pointing out when the available information doesn't fit your narrative.
The internet and social media has largely enabled aggregators to self-source information, meaning the legacy media's role as a source is now largely redundant, indeed being a source depends upon trust and trust in the legacy media is at an all time low. Despite this they still seem to think they are the undisputed official source and they continue trying to put spin on the news and tell stories, but as a source that's exactly what people don't want from them.
The biases of aggregators is accepted because they're individuals who are open about their biases, if you watch a video from the Lotus Eaters that openly and repeatedly admit they have a conservative right-wing bias so it's not dishonest of them to interpret the news from a conservative right-wing perspective. They don't claim authority on the subject.
Aggregators don't give you the news, they give you their take on the news, a take that has to stand on its on merits alongside and in contrast to the takes of other aggregators, nobody gets to claim exclusive authority on the subject.
The legacy media used to be both source and aggregator, the talking heads on TV were akin to the gods of Mt Olympus, even if they weren't always right, or even wrong more often than not, what they said was true in that nobody else had a platform powerful enough to challenge them. This is no longer the case.
Some independent aggregators are pulling numbers greater than news networks, collectively aggregators are pulling a greater audience than all the world's legacy media combined, there has been a fundamental shift in power.
I think this is a good thing, I think these aggregators represent a democratization of the news, I think the real solution to bad speech isn't censorship but rather good speech and having tens of thousands of peers ready to call out aggregators who practice bad speech is going to enforce a very high standard of journalistic integrity.
Joe Rogan, Asmongold, Carl Benjamin, if you want to be on their level you need to be a very chill person whose moral sensibilities are in line with society's consensus. Trump and Elon have their own cults of personality but that's based on them being movers and shakers, I don't think it's transferable, they're both loud and opinionated but I don't think either could achieve any real success as an aggregator. That separation of powers is soo good.
You can't buy the loyalty of these aggregators because their business model just doesn't work that way, people expect authenticity, consistency, they know who these aggregators are and that's why they trust them, so when an aggregator changes their tune that invites a lot of suspicion and is very harmful to their personal brand.
In order to be a news source you need access to as much information as possible, as quickly as possible, and deliver that information to the public and aggregators in as an objective and unbiased a format as possible.
Aggregators consume that information and turn it into a personalized take, this may involve spinning a story but that's generally a bad idea as other aggregators can build up their own reputations based on calling you out on any deception and pointing out when the available information doesn't fit your narrative.
The internet and social media has largely enabled aggregators to self-source information, meaning the legacy media's role as a source is now largely redundant, indeed being a source depends upon trust and trust in the legacy media is at an all time low. Despite this they still seem to think they are the undisputed official source and they continue trying to put spin on the news and tell stories, but as a source that's exactly what people don't want from them.
The biases of aggregators is accepted because they're individuals who are open about their biases, if you watch a video from the Lotus Eaters that openly and repeatedly admit they have a conservative right-wing bias so it's not dishonest of them to interpret the news from a conservative right-wing perspective. They don't claim authority on the subject.
Aggregators don't give you the news, they give you their take on the news, a take that has to stand on its on merits alongside and in contrast to the takes of other aggregators, nobody gets to claim exclusive authority on the subject.
The legacy media used to be both source and aggregator, the talking heads on TV were akin to the gods of Mt Olympus, even if they weren't always right, or even wrong more often than not, what they said was true in that nobody else had a platform powerful enough to challenge them. This is no longer the case.
Some independent aggregators are pulling numbers greater than news networks, collectively aggregators are pulling a greater audience than all the world's legacy media combined, there has been a fundamental shift in power.
I think this is a good thing, I think these aggregators represent a democratization of the news, I think the real solution to bad speech isn't censorship but rather good speech and having tens of thousands of peers ready to call out aggregators who practice bad speech is going to enforce a very high standard of journalistic integrity.
Joe Rogan, Asmongold, Carl Benjamin, if you want to be on their level you need to be a very chill person whose moral sensibilities are in line with society's consensus. Trump and Elon have their own cults of personality but that's based on them being movers and shakers, I don't think it's transferable, they're both loud and opinionated but I don't think either could achieve any real success as an aggregator. That separation of powers is soo good.
You can't buy the loyalty of these aggregators because their business model just doesn't work that way, people expect authenticity, consistency, they know who these aggregators are and that's why they trust them, so when an aggregator changes their tune that invites a lot of suspicion and is very harmful to their personal brand.