If it catches my attention, I can red for hours without even noticing. I've been known to finish books in a single day.
If I'm not immediately engaged, I'd rather just not. I've also gone months without picking up a book because nothing caught my eye.
Comics are great for that, though. If the art is well done, it grabs you immediately, and you're processing the story before you even know it. It engages both your language and puzzle-solving skill sets, so that's a bonus, too.
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